Planning your content marketing for 2017? Don’t just rehash what you did last year. Even if it worked the first time, the blistering speed at which the content world is changing means it might not hit the spot second time round.
By understanding which way content marketing is shifting and why, you can create a strategy that cuts through the clutter and engages your audience. At Content Marketing World, 72% of marketers who had more success in 2016 said it was because they did a better job developing or adjusting their content marketing strategy.
Here are the content marketing statistics you need to know:
FACT: 85% of top content marketing performers deliver content consistently, compared to 32% of bottom performers.
The lesson here is simple: be consistent.
FACT: By the end of 2017, it’s predicted that 74% of all web traffic will be video.
Now is the time to launch or expand your video marketing strategy.
FACT: 200 million people now use ad blockers.
This might be terrible news if you rely on spreading your message with popups. But it’s great news for content marketing.
FACT: Studies comparing long form content versus short form found that long form content had a 37% better conversion rate.
What’s more, Google rewards long form content with better saturation in “Answers” and enhanced rankings. We can’t argue with that!
FACT: Infographics are liked and shared on social media 3 times more than other any other type of content.
While we’re on the topic, here’s another fact about infographics: 60% of marketers predicted the use of infographics would increase in 2016 compared to 2015. And if my inbox is anything to go by, their prediction came true.
FACT: Articles that contain visual content are 80% more likely to be read.
Whether we’re talking about infographics, graphs, or pictures of cats, visual content is a marketing trend that only gets stronger. Do what you can to tap into it.
FACT: Brands that produce 15 blog posts a month generate an average 1,200 new leads each month.
Fifteen blogs might seem excessive, but the point is that actively blogging will not only get people to your website; it will lead them to action.
ARE YOU READY FOR 2017?
Talk to us about your content marketing in 2017. Our MinorWords team of copywriters and marketers can help you pull ahead of the curve.