2017 Words of the Year

Is there anything more exciting for writers than new words? I’m making them up all the time. My partner Mat and I once convinced most people we know that “Ploubalay” was another word for Frisbee. It’s not. It’s actually a village in the French region of Brittany. But we loved the word so much, we wanted to […]

Out of office: Off Exploring

While you’re thinking about your copywriting challenges, we’re sweating over whether this bridge is going to hold us. That’s right folks – we’re currently hiking the Annapurna Circuit in Nepal. Yep, all of us. In case you didn’t realise, MinorWords is a family business. Kieron and Nicki are father and daughter. (Did you see the resemblance on our About […]

7 Quick Tips That Will Instantly Improve Your Writing

Worried people aren’t reading your emails or reports? Here are 7 uber-speedy tips to make your writing irresistible.   You spend days preparing that important report, doing the research, bringing the stats together, and fine-tuning your arguments. Now you just want to hit send and hope for the best.   STOP!   There’s one crucial […]

Content Marketing Statistics You Need To Know For 2017

Planning your content marketing for 2017? Don’t just rehash what you did last year. Even if it worked the first time, the blistering speed at which the content world is changing means it might not hit the spot second time round. By understanding which way content marketing is shifting and why, you can create a […]